SEE YA IN 10 DAYS.

I don’t really know if the title of this post makes any sense at all. But I mainly intend to create a critical piece of writing, focusing on the inability of my course lecturers to create a brief. 

Unit: Strategic Management

Brief: “Bridge Farm” needs to make a significant changes to its marketing as a result of an Ecoli outbreak.  Your task is to solve this problem creatively and strategically and to relate your findings in both in essay form and a Powerpoint presentation”

I want to say many things about this but I’m trying to keep calm and find a way to structure my thoughts as much a possible.

1. A brief that gives you 3 (THREE) lines of explanation is not a brief. 3 LINES = NOT A BRIEF. That’s universal. And I was smart enough not to go straight to the guy and tell him what a lazy ass he is for what I’m going to say next. 

2. Bridge Farm is apparently a fictional farm ran by fictional characters in a radio program called “The Archers.” OK. I like structuring my essays so that the person that reads is finds it interesting. So, naturally I go on google to find some background info, and guess what. 

There’s nothing on Bridge Farm, not even Wiki. Nothing. Zero. But! The synopsis of the stupid radio program on the BBC website. 

This is what I know of the stupid farm: 

After many years as tenants, in 2008 Tony and Pat Archer bought their 140 acres from the Estate. They continue to rent a further 32 acres from other landlords.

Bridge Farm converted to organic in 1984.

The farm’s produce - including yoghurt and ice cream made in their own dairy - is sold through a wholesaler and to local outlets including Ambridge Organics.

Right, back to the brief. Wait.

“A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc.The creative brief becomes the guidepost for the development of the creative deliverable. As with many strategic documents, if the project goes off track referring back to this mutually agreed upon document to see where the divergence began is helpful.

A creative brief may contain:

• Background — what is the background of the project? Why is it being done?
• Target audience — what do they already think about this subject? Is there anything that should be avoided?
• Objectives — what is to be accomplished? How will this be measured and success understood?
• Single message — what is the one thing to tell the audience? What is the single thing they should remember about the offering? How will they believe what we say?
• Mandatory elements — mandatory elements such as the client’s logo, address, phone number and so forth.
• Deliverables — what is to be used to give the audience the message? What is the best way or place to reach this audience?
• Timeline — how soon is this needed? When is it expected to be done? How many rounds (revisions) will this project undergo?
• Budget — how much can be spent to get this developed? Is there any budget needed to publish/flight the creative?
• Approvals — who needs to give the “okay”?”

(Wikipedia, 2012: Creative Brief)

Can someone please pleasssse tell me where the FUCK is my background information and where’s the rest of the information? What happened to it? ahhhh yes, HE DIDN’T WRITE ANY!

How am I supposed to create a new campaign and marketing strategy if know NOTHING of they current ones! Or what happened after the E-coli break, did someone die?

I’m a realist person. E-coli break = not even the most amazing marketing campaign ever would take you out of the piles of shit your company is buried under. 

You want to hear something funny?, one of the lecturers then said: you guys take the briefs too seriously. No I don’t. I don’t care about the E-coli break I just want information, to write a decent essay. That’s all I’m asking for. MORE THAN THREE LINES.

Wouldn’t it be easier to give us a freaking real company? I really don’t know at this point. 

Then again he said, you can choose whichever you want. But what’s the point anyway.

I may have a word or two with that guy after hand-in (maybe not, don’t want to jeopardise my amazing report full of bullshit and fictional marketing), but he looks like he doesn’t give a shit anyways, so why should I?

woody says I should stop complaining and deal with it .

After a long break from Whimsical Wednesdays! I’m back with a couple of videos I found during these last weeks :) 

Hope you enjoy them!

1. New York City Ballet: Pointe Shoes by Galen Summer

The story of ballet shoes, from the factory to the stage. Filmed on location at Freed of London & the New York City Ballet.

2. New York City Ballet: Recreating a tutu by Galen Summer

3. Make it Count by Casey Neistat

4. The Watchmaker by Dustin Cohen

5. This is my home by Mark

On an unseasonably warm November night in Manhattan on our way to get ice cream, we stumbled upon what appeared to be a vintage shop, brightly lit display window and all. As we began to walk in, a man sitting out front warned us that we were welcome to explore, but nothing inside was for sale. Our interests piqued, we began to browse through the collections the man out front had built throughout his life. This is a story of a man and his home.

6. The inverted bike shop by Show Love

Have a great rest of the week!!

I have no excuse whatsoever (a part from dissertation stress and being in love with my boyfriend) for not having posted at least a goodnight lullaby written by me on here.

I do have to say though that for some reason, I just found ‘reblogging’ more amusing than rambling about stupid uni projects and my general discontent with the course of society.

So, today I’m just going to complain about the amount of work to do and the very little time I have to do it. 

One of the essays to be completed in less than 2 weeks asks us to explore the launch of a new range of products / services in two different countries (cultures) by providing with insights in history, culture, rituals, behaviour, etc etc on these two countries.

Because I like challenges and suffering, I chose to introduce a range of Bon Maman exotic flavour jams in both the UK and China. 

Am I chinese? Have I lived in China? Do I know how the natives take their jam? Presumably and tbh 100% proven by a blog, that it’s not ‘on toast’… I emailed one of my best friends, who is Chinese and currently lives there, the longest email ever, for which I already apologised for. 

Given the little time and information I have on this subject I think I may have just entered panic mode.

be right back, x